How Retail Marketing Professionals Respond To Consumer Tendencies This COVID-19 Outbreak

The COVID-19 pandemic has brought many changes to the retail industry, changed consumer behavior, and created a ripple effect of changes in the eCommerce landscape that will be felt for many years to come. In fact, recent surveys indicate that a massive decline in retail sales in April alone in the United States. But in exchange, it also caused an inadvertent shift in consumer spending as most of their purchases are now done over the internet by over 20.5%. With that being said, how retail marketing professionals respond to consumer tendencies this COVID-19 outbreak? Get to know the details...

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